Is the need for more work forcing you to reconsider your writing focus? Are you contemplating developing a writing niche? Or maybe you’ve decided it’s time to be a generalist again?
If you’re pondering these questions, I strongly recommend an upcoming event (it’s free) called Generalist vs. Specialist: Which Is Better in a Tough Economy? coming on September 17.
This is going to be a head-to-head debate between two copywriting superstars—one who is the king of a big niche and the other who is a very famous generalist.
Here are the two opponents.
- Taking the side of the specialist is Michael Stelzner (author of the bestseller Writing White Papers) and the man MarketingSherpa calls “The Grandfather of White Papers.”
- In the opposing corner is the generalist, Peter Bowerman (author of the bestseller The Well-Fed Writer), the man who has helped tens of thousands of writers break into business copywriting — whom you may remember from previous AIW annual conferences.
These two copywriting pros will take opposing positions and make the case why their focus is best.
In this free class, Michael and Peter will examine the pros and cons of being a specialist or a generalist. They’ll also take your live questions.
Go here to grab your seat before they’re gone. Remember, this is a free event, but you must register to attend (and there is a limit on the number of attendees).
Hope to see you there!
P.S. Michael and Peter have given me an early heads-up on this free event. They’ll be notifying their more than 50,000 fans in the next few days. Once they do, the free seats will be gone for sure. Go here and register right away.
Remember, this online event happens on September 17 (and will be recorded)—but you must register in advance.
